We are looking for a Digital Marketing Lead to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What are we Looking for:

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. A strong SEO grasp is essential. The Digital Marketing Lead will work with the marketing team, supporting teams (such as developers/designers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and content marketing campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize website content & lead generation based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with design team for email marketing campaigns & other design needs

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Manage and host corporate company events

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console, SEMRush, MailChimp)

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement