Company Description

Astera Software, based in California, USA, is a rapidly growing provider of data integration products. Our products are acclaimed for their innovative design, performance, and ease of use. Our customers include a wide range of companies—from Fortune 500 enterprises to small and medium-size companies and nonprofits.

With Astera, you’ll get the agility and potential of a startup, with the  strong set of technology and wide market reach of a well-established company. We have a big vision and have the experience, resources, and drive to deliver.

Job Description

Astera is seeking an innovative and creative marketer to expand its presence and pipeline worldwide. We need your help to communicate our vision and our capabilities to the market, generate leads, and create brand awareness.

Key Responsibilities:

1.Managing the lead generation channels, such as Search Engine Marketing, Email Marketing, and other online lead generation programs

2.Creating and managing all the digital content – whitepapers, datasheets, brochures, and content on the website

3. Managing customer review programs and using customer success stories for brand building

4.Managing marketing automation

5.Managing social media outreach6.Coordinate joint value propositions, sales materials and account plans with our partners

6.You’ll work closely with our COO and his team on company events, including webinars and trade shows

Qualifications

A successful candidate will have an understanding  of the enterprise software industry - specifically the B2B digital marketing channels. Candidate is able to speak the language and craft messages that resonate with decision makers. A solid understanding of digital marketing is required including CPC, social media, drip campaigns, event, etc. Candidate should be able to adapt content to the medium, and orchestrate communications to achieve the objective.

Minimal Qualifications include:

1.10+ years professional experience, including 3 years’ experience in enterprise software marketing.  

2.Stellar academic background, Bachelor degree or equivalent experience required. MBA preferred.

3.Excellent copy writing and editing skills.

4.Exceptional communication and presentation skills.

5.Must enjoy the challenges and opportunities of a startup environment. 

6.Strong work ethic, initiative and drive.