Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews

Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures

Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans

Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development