JOB DESCRIPTION

Candidate will be responsible for the overall branding strategy for both clients and prospective human resource. Media and PR campaigns are critical to develop the image for prospective growth. Identify media partners and execute the campaigns. Work on marketing strategy of Kualitatem that contribute towards Sales, Brand building and PR. A critical element will be executing digital strategy and requires understanding of how IT service providing platforms work remotely in global markets. Ability to conduct market research and develop strategies derived from result analysis; develop an ideal customer profile for various geographies and developing unique selling proposition. Work closely with the top management to execute different strategies. 

KEY RESPONSIBILITIES

• Fully understands the dynamics of the software testing industry, services and IS audit and security consulting services and products launched by Kualitatem and their associated partners.
• Understand different stakeholders especially clients and workforce dynamics. Plan strategies and campaigns to be executed for better visibility among the stakeholders.
• Develop understanding of all the functionality and features of the product to develop marketing, sales and support material for the potential customers / clients. Prepare marketing and sales presentation and collateral and present as desired.
• Present and sell company products and services to current and potential clients, follow up on new leads and referrals resulting from field activity.
• Build a strong image of Kualitatem on the web and weave a network of INBOUND marketing that translates into recurring sales.
• Inbound marketing requires working on email marketing, news letters - marketing campaigns, telesales campaigns, SEO, and powerful content development.

EMAIL MARKETING: Evaluating current trends of email marketing, Reviewing existing process of email marketing @ Kualitatem, Identifying various forums/sources for email marketing lists, Daily monitoring and scheduling of Email marketing, Bi-weekly review of results and sharing with top management

NEWSLETTER / MARKETING CAMPAIGNS: Developing a schedule of marketing campaigns to be done for Kualitatem, developing schedule for various offerings and geography. Sending monthly newsletter with updates and fresh content. Working with QA team to produce content for monthly newsletter, Evaluating marketing campaigns/newsletters results to find ways of improvement.

SEO: Analysis of website traffic for both Kualitaem and its products. Coming up with strategy and ways to improve user experience and navigation on Kualitatem and Kualitee websites. Devising and Implementing lead capturing strategies on web assets of Kualitatem and Kualitee. Bi-weekly review of results and sharing with top management along with possible solutions to issues.

CONTENT DEVELOPMENT: You will be required to work with Kualitee and Kualitatem team to develop any content required for online presence, newsletters and email marketing. Evaluation of current online content and how it can be effectively displayed on both websites. You must share fresh ideas on various aspects of content writing and various topics / forums to publish our content

OTHER RESPONSIBILITIES

• Conduct sessions on various platforms about Kualitatem portfolio to create higher visibility of brand
•  Engage current employees to create internal branding drive.
•   Develop and maintain sales materials and current product knowledge.
•  Conduct market research and identify sales prospects and pass them onto the sales team.
• Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff.
•  Coordinate company staff to accomplish the work required to market and drive sales.
•  Conduct market research and competitive analysis to identify features and competitive areas to evolve and enhance the services and product.
• Execute the marketing and sales strategy to achieve desired results as set up in the plan. Gather feedback, data from customer experience to evolve the product and remain competitive in the market. 

SKILLS

QUALIFICATION: Must have a college education in business and an additional degree in computer science or software engineering is preferred.

• 4+ years of Marketing experience with IT companies and their operations
•  Good understanding of IT market in Pakistan.
• Understanding and expertise in marketing, branding, PR, sales life cycle and persistence in follow ups,
• Ability to conduct market research and develop strategies derived from result analysis, 
• Strong interpersonal skills, Excellent analytical, problem solving and communication skills, excellent English writing skills
• MUST have the GOOD knowledge about Software Development Life Cycle & Quality Assurance, IS auditing and Security and Risk Assessment 

BENEFITS AND PERKS:

• Opportunity to work on global assignments
• Opportunity to work with high energy, result oriented globally experienced team
• Top of the line Health Benefit Plan and Employment Fund
• High Performance Bonus Plans
• Biannual evaluations, quarterly feedback and well defined career paths
• Work life balance, leisure activities and annual adventure trips
• Open and honest culture conducive to learning and experimentation
• Be the best with us