Requirements:

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing

• Up-to-date with the latest trends and best practices in SEO and SEM

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Solid understanding of performance marketing, conversion, and online customer acquisition

Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Research and implement search engine optimization recommendations

• Perform ongoing keyword discovery, expansion, and optimization

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Major Job Activities:

• Social Media and Search Engines Ad Campaigns

• Search Engine Optimization for Websites and Social Media Pages

• Traffic Generation by Organic / In Organic SEO in ratio of 3:1

• Article / Content / Blog Writing

• Analytical Report Generation