Digital Marketing Associate will drive the strategy, execution and analysis of various marketing initiatives. As a critical part of the team, this role will own and drive the growth of various acquisition channels and user engagement online and on mobile. You will also collaborate with our sales, graphic design, product development and operations teams to provide support and align marketing strategies and goals to fit the overall company objectives. In addition, you will use tracking and reporting solutions to help make business decisions. The ideal candidate is both creative and analytical, has positive energy, and self-directed.

Responsibilities:

• Manage digital marketing campaigns to drive online and on mobile apps sales lead growth.
• Manage relationships and communication with external acquisition partners
• Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals
• Optimize user conversion funnel by improving the campaign performance, usability, design, content, and user engagement
• Track and report digital conversion rates and make optimizations as needed
• Contribute to SEO strategy and optimization to drive inbound traffic
• Oversee the implementation strategic back linking, directory placement, and search engine optimization (SEO) strategies
• Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables
• Provide detailed daily, weekly and monthly reports and any ad hoc reports as needed
• Work closely with sales team to optimize and implement inbound lead acquisition strategy
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Partner with creative team to design email and communication templates, develop images, content, promos, and landing pages for marketing campaigns and projects

Position Qualifications:

• 0-3 years of digital marketing experience
• Experience analyzing key marketing metrics
• Attention to detail with the ability to execute projects from beginning to end
• Knowledge/experience with marketing tools and other software
• Strong HTML and Excel skills preferred
• BA/BS degree in business, math, economics, marketing, science, engineering, statistics
• Ability to think strategically and work independently
• Energetic and collaborative team player with the ability to motivate others
• Ability to succeed in a fast-paced and dynamic environment
• Strong organizational, analytical and communication skills
• Demonstrated ability to prioritize to meet aggressive goals and timelines
• An analytical mind and interest in using data to optimize and scale marketing strategies and tactics
• Effective problem-solving skills, specifically the ability to quickly assess situations, evaluate options, and make decisions
• Ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment