Head of Marketing responsibilities include:

• Manage the strategy and Overseeing marketing department.


• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative


• Prepare and manage monthly, quarterly and annual budgets for the Marketing department


• Set, monitor and report on team goals.


• Build, plan and implement the overall digital marketing strategy 


• Evaluating and developing our marketing strategy and marketing plan.


• Planning, directing, and coordinating marketing efforts.


• Communicating the marketing plan.


• Manage the strategy and Overseeing marketing department.


• Anticipate sales performance trends 


• Design branding, positioning and pricing strategies. Making comprehensive marketing plan/stratgies for all the startegic  business unit.     


• Analyze consumer behavior and determine customer personas


• Identify opportunities to reach new market segments and expand market share


• Monitor competition (acquisitions, pricing changes and new products and features)


• Coordinate sales and marketing efforts to boost brand awareness


• Participate in the quarterly and annual planning of company objectives


• Anticipate sales performance trends 


• Work as part of the campaign team to deliver BTL campaigns across traditional media with a specific focus on BTL activity.


• Research competition, investigate benchmarks ae suggestions for improvement


• Coordinating marketing projects from start to finish.


• Organizing company conferences, trade shows, and major events.


• Overseeing social media marketing strategy and content marketing.


• Other responsibilities as assigned by the management